Polemic.

Styled Maps with Google

Version 3 of the Google Maps API was released recently and one of the coolest new features is the ability to modify the styling of the map elements. This signals a move by Google Maps into an ever greater level of customization and control. They have also dropped the need for an API key, making development easier and more enjoyable.

While the style customizations are limited to groups of feature types, you have separate control over label and geometry styles - allowing you to hide or highlight them according to your needs.

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More information can be found on the Google Maps API page.